Love Hug Day
Love Hug Day is observed annually on 23 August to recognise the importance of hugs in expressing love, care, and support. Hugs release oxytocin, which improves mood, reduces stress, and enhances partner sensitivity. They also promote trust, calmness, and a sense of security. Initiatives like the Free Hugs Campaign, started in Sydney in 2004, have popularised hugs as a form of social connection worldwide. Australian organisations and psychological services acknowledge hugs as vital for emotional wellbeing and relationship support.
