Elder Abuse Awareness and Protection for Older Adults
Elder Abuse Awareness Day is held every year on 15 June to draw attention to the abuse and neglect experienced by older adults worldwide. The day was established by the United Nations General Assembly in 2011 through resolution 66/127.
The observance aims to encourage humanity and tolerance towards elderly people, recognising their dignity and the importance of their well-being in society. The colour purple symbolises respect and solidarity during this day.
Issues affecting older adults, such as financial exploitation and mistreatment, occur globally regardless of cultural or developmental differences. In Australia, various government programs and community actions support the prevention of elder abuse.
Date and Establishment of the Commemoration
The International Day of Awareness of Elder Abuse is observed annually on 15 June, a practice that began in 2012. This day was established following the adoption of United Nations General Assembly Resolution 66/127 in 2011, which officially designated the date to raise awareness about the issue of abuse against older adults. The commemoration is also commonly referred to as the Day of Protection for Older People, highlighting its focus on safeguarding the rights and well-being of the elderly population worldwide.
Features and Activities in Australia
In Australia, the observance of Elder Abuse Awareness and Protection involves a range of dedicated activities and initiatives aimed at addressing and preventing abuse against older adults. On 15 June, Sydney will host events featuring purple ribbons and illuminated landmarks, organised by the Australian Council on the Ageing. These symbolic actions serve to raise public awareness and demonstrate solidarity with older individuals. Since 2019, the Australian Government’s Department of Social Services has funded a National Research Program focused on preventing elder abuse, underscoring the commitment to evidence-based strategies. The prevalence of elder abuse remains a significant concern; a 2021 report by the Australian Institute of Family Studies revealed that one in six Australians over the age of 65 experiences some form of abuse. To provide support and resources, the New South Wales Government established a dedicated elder abuse hotline (1800 628 221) in 2017, offering a direct channel for reporting and assistance. Additionally, Queensland Police data from 2023 indicates that more than 2,000 cases of elder abuse are recorded annually, highlighting the ongoing need for vigilance and intervention across the country.
Purpose and Significance of the Day
The primary purpose of Elder Abuse Awareness and Protection for Older Adults is to call for humanity and tolerance towards the elderly. Society’s attitude towards older people significantly impacts the stability and prosperity of the community as a whole. Challenges faced by older adults are universal, occurring across all countries regardless of cultural background or level of development. Many elderly individuals feel they are perceived as useless, incompetent, and as burdensome expenses. There has been a rise in cases of fraud targeting older people, often resulting in them losing their homes and means of subsistence. Despite these issues, the right of older adults to freedom from violence and abuse remains unprotected under international law. The colour associated with this day is purple, symbolising dignity, respect, and solidarity with older adults. To mark the occasion, various campaigns, seminars, and educational events are held, and public buildings are illuminated with purple lights to raise awareness and promote respect for the elderly.
